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[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing Transformation: Marketing Practice in an Ever Changing World || Developing and Validating Internet Compulsive Buying Tendency Measurement Scales

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing Transformation: Marketing Practice in an Ever Changing World || Developing and Validating Internet Compulsive Buying Tendency Measurement Scales

Rossi, Patricia; Krey, Nina

作者Rossi, Patricia; Krey, Nina
文件大小235.40KB
发表时间2018
DOI10.1007/978-3-319-68750-6_2
页码3-16

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