[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Back to the Future: Using Marketing Basics to Provide Customer Value || The Lovemarks Effect: An Abstract
- 作者Krey, Nina; Rossi, Patricia
- 文件大小127.58KB
- 发表时间2018
- DOI10.1007/978-3-319-66023-3_94
- 页码259-260
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Contents page, run on contents from IBC2006
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