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Do brand communities benefit objectively under-performing products?

Do brand communities benefit objectively under-performing products?

Thompson, Scott A.; Kaikati, Andrew M.; Loveland, James M; Johnston, WesleyJ; Johnston, WesleyJ
  • 期刊名称Journal of Business & Industrial Marketing
  • 作者Thompson, Scott A.; Kaikati, Andrew M.; Loveland, James M; Johnston, WesleyJ; Johnston, WesleyJ
  • 印刷ISSN0885-8624
  • 文件大小477.55KB
  • 发表时间2018-03-14
  • DOI10.1108/JBIM-02-2017-0051
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