Do brand communities benefit objectively under-performing products?
Thompson, Scott A.; Kaikati, Andrew M.; Loveland, James M; Johnston, WesleyJ; Johnston, WesleyJ
- 期刊名称Journal of Business & Industrial Marketing
- 作者Thompson, Scott A.; Kaikati, Andrew M.; Loveland, James M; Johnston, WesleyJ; Johnston, WesleyJ
- 印刷ISSN0885-8624
- 文件大小477.55KB
- 发表时间2018-03-14
- DOI10.1108/JBIM-02-2017-0051