Perceived globalness and localness in B2B brands: A co-branding perspective
- 期刊名称Industrial Marketing Management
- 作者Mohan, Mayoor; Brown, Brian P.; Sichtmann, Christina; Schoefer, Klaus
- 印刷ISSN0019-8501
- 文件大小446.60KB
- 发表时间2018-4
- DOI10.1016/j.indmarman.2018.03.014
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