The Dynamic Landscape of Marketing Children’s Books: Publishers Find Consistent Success Through a Combination of Online and Traditional Marketing to Adults and Children

• 期刊名称Publishing Research Quarterly
• 作者Beditz, Margret
• 印刷ISSN1053-8801
• 电子ISSN1936-4792
• 文件大小624.33KB
• 发表时间2018-4-30
• DOI10.1007/s12109-018-9584-1