The communication of Corporate–NGO Partnerships: analysis of Sainsbury’s collaboration with Comic Relief
- 期刊名称Journal of Brand Management
- 作者Rohwer, Lynn; Topić, Martina
- 印刷ISSN1350-231X
- 电子ISSN1479-1803
- 文件大小847.09KB
- 发表时间2018-5-28
- DOI10.1057/s41262-018-0111-7
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