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Middle-Class Consumers in Emerging Markets: Conceptualization, Propositions, and Implications for International Marketers

Middle-Class Consumers in Emerging Markets: Conceptualization, Propositions, and Implications for International Marketers

Cavusgil, S. Tamer; Deligonul, Seyda; Kardes, Ilke; Cavusgil, Erin
  • 期刊名称Journal of International Marketing
  • 作者Cavusgil, S. Tamer; Deligonul, Seyda; Kardes, Ilke; Cavusgil, Erin
  • 印刷ISSN1069-031X
  • 电子ISSN1547-7215
  • 文件大小594.37KB
  • 发表时间2018-04-12
  • DOI10.1509/jim.16.0021
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