Chefsache Digitalisierung 4.0 || Strategiefeld 3 – Orientierung zum Thema Kanäle: Warum es sich lohnt, Kunden über viele verschiedene Kanäle anzusprechen und wie das in der Praxis zu realisieren ist
- 作者Reinnarth, Jörg; Schuster, Claus; Möllendorf, Jan; Lutz, André
- 文件大小410.27KB
- 发表时间2018
- DOI10.1007/978-3-658-15877-4_13
- 页码105-114
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