A revised model of e-brand equity and its application to high technology products
Le, Loc Tuan; Tran, Lobel Trong Thuy; Pham, Ly Minh Thi; Tran, Doan Thuc Dinh
- 期刊名称The Journal of High Technology Management Research
- 作者Le, Loc Tuan; Tran, Lobel Trong Thuy; Pham, Ly Minh Thi; Tran, Doan Thuc Dinh
- 印刷ISSN1047-8310
- 文件大小380.54KB
- 发表时间2018-10
- DOI10.1016/j.hitech.2018.09.005