Triggers of engagement and avoidance: Applying approach-avoid theory
Kelly, Louise; Kerr, Gayle; Drennan, Judy
- 期刊名称Journal of Marketing Communications
- 作者Kelly, Louise; Kerr, Gayle; Drennan, Judy
- 印刷ISSN1352-7266
- 电子ISSN1466-4445
- 文件大小1716.11KB
- 发表时间2018-11-09
- DOI10.1080/13527266.2018.1531053
- 页码1-21