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Triggers of engagement and avoidance: Applying approach-avoid theory

Triggers of engagement and avoidance: Applying approach-avoid theory

Kelly, Louise; Kerr, Gayle; Drennan, Judy
  • 期刊名称Journal of Marketing Communications
  • 作者Kelly, Louise; Kerr, Gayle; Drennan, Judy
  • 印刷ISSN1352-7266
  • 电子ISSN1466-4445
  • 文件大小1716.11KB
  • 发表时间2018-11-09
  • DOI10.1080/13527266.2018.1531053
  • 页码1-21
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