Marketing (as) Rhetoric: paradigms, provocations, and perspectives

Brown, Stephen; Hackley, Chris; Hunt, Shelby D.; Marsh, Charles; O’Shaughnessy, Nicholas; Phillips, Barbara J.; Tonks, David; Miles, Chris; Nilsson, Tomas

期刊名称Journal of Marketing Management
作者Brown, Stephen; Hackley, Chris; Hunt, Shelby D.; Marsh, Charles; O’Shaughnessy, Nicholas; Phillips, Barbara J.; Tonks, David; Miles, Chris; Nilsson, Tomas
卷第34卷
印刷ISSN0267-257X
电子ISSN1472-1376
文件大小3128.68KB
发表时间2018-10-13
DOI10.1080/0267257X.2018.1548799
页码1336-1378

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Marketing (as) Rhetoric: paradigms, provocations, and perspectives