Product innovation and sustainable marketing: effects on consumer innovativeness

• 期刊名称Technology Analysis & Strategic Management
• 作者Sun, Yang; Weng, Chen; Liao, Zhongju
• 印刷ISSN0953-7325
• 电子ISSN1465-3990
• 文件大小1015.82KB
• 发表时间2018-11-28
• DOI10.1080/09537325.2018.1550255
• 页码1-11