[Lecture Notes on Multidisciplinary Industrial Engineering] Proceedings of the Twelfth International Conference on Management Science and Engineering Management || Nostalgic Advertising and Purchase Behavior
Xu, Jiuping; Cooke, Fang Lee; Gen, Mitsuo; Ahmed, Syed Ejaz
- 作者Xu, Jiuping; Cooke, Fang Lee; Gen, Mitsuo; Ahmed, Syed Ejaz
- 文件大小237.86KB
- 发表时间2019
- DOI10.1007/978-3-319-93351-1_3
- 页码29-40