TV vs. YouTube: TV Advertisements Capture More Visual Attention, Create More Positive Emotions and Have a Stronger Impact on Implicit Long-Term Memory
- 期刊名称Frontiers in Psychology
- 作者Weibel, David; di Francesco, Roman; Kopf, Roland; Fahrni, Samuel; Brunner, Adrian; Kronenberg, Philipp; Lobmaier, Janek S.; Reber, Thomas P.; Mast, Fred W.; Wissmath, Bartholomäus
- 卷第10卷
- 电子ISSN1664-1078
- 文件大小558.98KB
- 发表时间2019-3-21
- DOI10.3389/fpsyg.2019.00626
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