Product Positioning: TRINODAL Mapping of Brand Images, Ad Images, and Consumer PreferenceJohn W. Keon · Journal of Marketing Research · 1983

Effectiveness of intra-aortic balloon counterpulsation in the experimental low output stateJohn V. Tyberg; Wilbert J. Keon; Edmund H. Sonnenblick; Charles W. Urschel · 1970

The Bargain Value Model and a Comparison of Managerial Implications with the Linear Learning ModelJohn W. Keon · Management Science · 1980

The Bargain Value Model and a Comparison of Managerial Implications with the Linear Learning ModelKeon, John W. · Management Science · 1980

Preservation of high-energy phosphates in human myocardium A phosphorus 31-nuclear magnetic resonance study of the effect of temperature on atrial appendagesDeslauriers, Roxanne; Lareau, Sylvain; Moir, David; Saunders, John K.; Smith, Ian C.P.; Whitehead, Kristine; Keon, Wilbert J.; Mainwood, Graham W. · The Journal of Thoracic and Cardiovascular Surgery · 1989

A Test for ClustersStephen John Arnold · Journal of Marketing Research · 1979

The Development of Brand LoyaltyW. T. Tucker · Journal of Marketing Research · 1964

“I'm here to help”Coyle, James R.; Smith, Ted; Platt, Glenn · Journal of Research in Interactive Marketing · 2012

Preference Minorities and the internetChoi, Jeonghye; Bell, David R · Journal of Marketing Research · 2011

Experimental Analysis of Predecision Information SeekingJohn E. Swan · Journal of Marketing Research · 1969

Valuing CustomersSunil Gupta, Donald R. Lehmann and Jennifer Ames Stuart · Journal of Marketing Research · 2004

Choice Criteria, Decision Behavior, and PersonalityJerome B. Kernan · Journal of Marketing Research · 1968

Stages of Consumer Decision MakingTerrence O'Brien · Journal of Marketing Research · 1971