A model of product compatibility introduction with consumer recognition
- 期刊名称International Journal of Research in Marketing
- 作者Wei, Yuansheng; Huang, Pei
- 印刷ISSN0167-8116
- 文件大小693.35KB
- 发表时间2019-4
- DOI10.1016/j.ijresmar.2019.03.001
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