How consumers’ brand experience in social media can improve brand perception and customer equity
- 期刊名称Asia Pacific Journal of Marketing and Logistics
- 作者Yu, Xiaolei; Yuan, Chunlin
- 印刷ISSN1355-5855
- 文件大小267.43KB
- 发表时间2019-05-10
- DOI10.1108/APJML-01-2018-0034
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