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An Appeal to Intimacy: Consumer Response to Platform‐Appeal Fit on Social Media

An Appeal to Intimacy: Consumer Response to Platform‐Appeal Fit on Social Media

Reich, Brandon J.; Pittman, Matthew
  • 期刊名称Journal of Consumer Psychology
  • 作者Reich, Brandon J.; Pittman, Matthew
  • 印刷ISSN1057-7408
  • 电子ISSN1532-7663
  • 文件大小11539.51KB
  • 发表时间2019-12-19
  • DOI10.1002/jcpy.1154
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