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Customer learning trajectories when using a product for the first time

Customer learning trajectories when using a product for the first time

Monnot, Elisa

期刊名称Recherche et Applications en Marketing (English Edition)
作者Monnot, Elisa
印刷ISSN2051-5707
电子ISSN2051-5707
发表时间2019-12-03
DOI10.1177/2051570719887603

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