A Review of E-mass Customization as a Branding Strategy
- 期刊名称Corporate Reputation Review
- 作者Yan, Ye; Gupta, Suraksha; Schoefer, Klaus; Licsandru, Tana
- 印刷ISSN1363-3589
- 电子ISSN1479-1889
- 文件大小630.56KB
- 发表时间2019-10-23
- DOI10.1057/s41299-019-00087-9
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