The interactive effect of power distance belief and consumers’ status on preference for national (vs. private-label) brands
Wang, Jessie J.; Torelli, Carlos J.; Lalwani, Ashok K.
- 期刊名称Journal of Business Research
- 作者Wang, Jessie J.; Torelli, Carlos J.; Lalwani, Ashok K.
- 卷第107卷
- 印刷ISSN0148-2963
- 文件大小704.03KB
- 发表时间2020-02
- DOI10.1016/j.jbusres.2019.10.001
- 页码1-12