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Visual Design, Message Content, and Benefit Type: The Case of A Cause-Related Marketing Campaign

Visual Design, Message Content, and Benefit Type: The Case of A Cause-Related Marketing Campaign

Gao, Yixing (Lisa); Wu, Laurie; Shin, Joongwon; Mattila, Anna S.

期刊名称Journal of Hospitality & Tourism Research
作者Gao, Yixing (Lisa); Wu, Laurie; Shin, Joongwon; Mattila, Anna S.
印刷ISSN1096-3480
电子ISSN1557-7554
发表时间2020-03-18
DOI10.1177/1096348020911444

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