海量图书期刊资源,随时随地畅享阅读乐趣
Value Segmentation: A Model for the Measurement of Values and Value SystemsWagner A. Kamakura and José Afonso Mazzon · Journal of Consumer Research · 1991
Measuring the Impact of a Conditional Cash Transfer Program on Consumption Behavior with Propensity ScoringKamakura, Wagner A.; Mazzon, Jose Afonso · SSRN Electronic Journal · 2014
Measuring the Impact of a Conditional Cash Transfer Program on Consumption Behavior with Propensity ScoringKamakura, Wagner A.; Mazzon, Jose Afonso · Customer Needs and Solutions · 2015
SharingJournal of Consumer Research · 2010
Brand CommunityJournal of Consumer Research · 2001
Consumer SocializationScott Ward · Journal of Consumer Research · 1974
Hermeneutics and Consumer ResearchStephen J. Arnold and Eileen Fischer · Journal of Consumer Research · 1994
Emotional Calibration Effects on Consumer ChoiceJournal of Consumer Research · 2008
Consumer Gift SystemsJournal of Consumer Research · 2006
Postexperience Advertising Effects on Consumer MemoryJournal of Consumer Research · 1999
Constructive Consumer Choice ProcessesBettman, James R.; Luce, Mary Frances; Payne, John W. · Journal of Consumer Research · 1998