海量图书期刊资源,随时随地畅享阅读乐趣
Consumer Education For The Mentally HandicappedALPERSTEIN, NEIL M. · Journal of Consumer Affairs · 1977
Imaginary social relationships with celebrities appearing in television commercialsAlperstein, Neil M. · Journal of Broadcasting & Electronic Media · 1991
The Uses of Television Commercials in Reporting everyday events and IssuesNeil M. Alperstein · 1989
The Verbal Content of TV Advertising and Its Circulation in Everyday LifeNeil M. Alperstein · Journal of Advertising · 1990
The Verbal Content of TV Advertising and its Circulation in Everyday LifeAlperstein, Neil M. · Journal of Advertising · 1990
Celebrity and Mediated Social Connections (Fans, Friends and Followers in the Digital Age) ||Alperstein, Neil M. · 2019
Awareness of and Attitudes Toward Direct-to-Consumer Prescription Drug Advertising Among Young AdultsAlperstein, Neil M. · Health Marketing Quarterly · 2014