Dialectical Thinking in Consumer Decision MakingLynn R. Kahle; Raymond R. Liu; Gregory M. Rose; Woo-Sung Kim · 2000

Dialectical Thinking in Consumer Decision MakingLynn R. Kahle, Raymond R. Liu, Gregory M. Rose and Woo-Sung Kim · Journal of Consumer Psychology · 2000

Book reviewsLynn R. Kahle; Benny Barak · 1991

Attitudinal Entailment and Resistance to ChangeKahle, Lynn R. · The Journal of Social Psychology · 1979

Social Values, Conformity, and DressGregory M. Rose; Aviv Shoham; Lynn R. Kahle; Rajeev Batra · 1994

The New Paradigm Marketing ModelKahle, Lynn R.; Marshall, R. Scott; Kropp, Fredric · Journal of Euromarketing · 2003

Book Review: Consumption and Marketing: Macro DimensionsKahle, Lynn R. · Journal of Marketing Research · 1997

Book Review: Marketing Research: An Applied OrientationKahle, Lynn R. · Journal of Marketing Research · 1994

Product lifecycle management in pharmaceuticalsPrajapati, V.; Dureja, H. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2012

Cultural obstacles to market orientationHarris, Lloyd C. · Journal of Marketing Practice: Applied Marketing Science · 1996

Global medical marketingSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2014

Market segmentationHoek, Janet; Gendall, Philip; Esslemont, Don · Journal of Marketing Practice: Applied Marketing Science · 1996

Small businesses’ motivesCrick, Dave; Chaudhry, Shiv · Journal of Marketing Practice: Applied Marketing Science · 1997

Developments in airline marketing practiceDriver, John C. · Journal of Marketing Practice: Applied Marketing Science · 1999

Heralds of changeSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013

Time marches onSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013