海量图书期刊资源,随时随地畅享阅读乐趣
A CONVERSATIONAL MARKETING DECISION GAMEMurphy A. Sewall · 1976
Computer Programs for Marketing InstructionMurphy A. Sewall · Journal of Marketing Research · 1977
Book Review: Mathematical Models in MarketingSewall, Murphy A. · Journal of Marketing · 1975
A Decision Calculus Model for Contract BiddingMurphy A. Sewall · Journal of Marketing · 1976
A Choice Sets Model of Retail SelectionSusan Spiggle and Murphy A. Sewall · Journal of Marketing · 1987
Mathematical Models in Marketingby P. H. S. LeeflangReview by: Murphy A. Sewall · Journal of Marketing · 1975
Characteristics of Radio Commercials and Their Recall EffectivenessMurphy A. Sewall and Dan Sarel · Journal of Marketing · 1986
Image Inputs to a Probabilistic Model: Predicting Retail PotentialStanley, Thomas J.; Sewall, Murphy A. · Journal of Marketing · 1976
A Test for ClustersStephen John Arnold · Journal of Marketing Research · 1979
The Development of Brand LoyaltyW. T. Tucker · Journal of Marketing Research · 1964
“I'm here to help”Coyle, James R.; Smith, Ted; Platt, Glenn · Journal of Research in Interactive Marketing · 2012
Preference Minorities and the internetChoi, Jeonghye; Bell, David R · Journal of Marketing Research · 2011
Experimental Analysis of Predecision Information SeekingJohn E. Swan · Journal of Marketing Research · 1969
Valuing CustomersSunil Gupta, Donald R. Lehmann and Jennifer Ames Stuart · Journal of Marketing Research · 2004
Choice Criteria, Decision Behavior, and PersonalityJerome B. Kernan · Journal of Marketing Research · 1968
Stages of Consumer Decision MakingTerrence O'Brien · Journal of Marketing Research · 1971