Characteristics of Radio Commercials and Their Recall Effectiveness
- 期刊名称Journal of Marketing
- 作者Murphy A. Sewall and Dan Sarel
- 卷第50卷
- 期第1期
- 印刷ISSN0022-2429
- 文件大小431.03KB
- 发表时间1986-04
- DOI10.2307/1251278
- 页码52-60
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