An Expected Value
- 期刊名称Journal of Marketing
- 作者Review by: Natalie Calabro
- 卷第33卷
- 期第3期
- 印刷ISSN0022-2429
- 文件大小175.70KB
- 发表时间1969-07
- DOI10.2307/1248498
- 页码104-105
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