Avoiding research myopia in marketing analysis
- 作者Roman R. Andrus; James E. Reinmuth
- 卷第22卷
- 期第3期
- 印刷ISSN0007-6813
- 文件大小329.50KB
- 发表时间1979
- DOI10.1016/0007-6813(79)90085-5
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