海量图书期刊资源,随时随地畅享阅读乐趣
INTRODUCTIONLINDA A. SWAYNE, W. JACK DUNCAN, PETER M. GINTER, LINDA E. SWAYNE, Jan P. Clement, Beaufort B. Longest Jr., Stephen O'Connor and Richard A. Wissell · Journal of Health and Human Services Administration · 1996
Comparative advertising in horizontal business publicationsLinda E. Swayne; Thomas H. Stevenson · 1987
Comparative industrial advertising: The content and frequencyThomas H. Stevenson; Linda E. Swayne · 1984
Will Older Models Turn Off Shoppers?Alan J. Greco; Edna B. Johnson; Linda E. Swayne · 1997
Competitive Advantage and Internal Organizational AssessmentW. Jack Duncan, Peter M. Ginter and Linda E. Swayne · The Academy of Management Executive (1993-2005) · 1998
Contribution of southern authors in major marketing publicationsD. Michael Fields; Linda E. Swayne · 1991
The Portrayal of Older Americans in Television CommercialsLinda E. Swayne and Alan J. Greco · Journal of Advertising · 1987
GUIDELINES FOR COMPARATIVE ADVERTISING IN INDUSTRIAL TRADE PUBLICATIONSStevenson, Thomas H.; Swayne, Linda E. · Journal of Business & Industrial Marketing · 1988