海量图书期刊资源,随时随地畅享阅读乐趣
Article impact calculated over arbitrary periodsTove Faber Frandsen; Ronald Rousseau · 2005
Compulsive consumption and credit abuseRonald J. Faber; Thomas C. O'Guinn · 1988
Book reviewRonald J. Faber · 1992
Subcultural influences on family decisionmakingThomas C. O'Guinn; Ronald J. Faber; Giovanna Imperia · 1986
Diffusion factorsFaber Frandsen, Tove; Rousseau, Ronald; Rowlands, Ian · Journal of Documentation · 2006
Compulsive Buying: A Phenomenological ExplorationThomas C. O'Guinn and Ronald J. Faber · Journal of Consumer Research · 1989
Bronchial AtresiaMeng, Ronald L.; Jensik, Robert J.; Faber, L. Penfield; Matthew, Guy R.; Kittle, C. Frederick · 1978
From the EditorFaber, Ronald · Journal of Advertising · 1999
Advertising and Consumer BehaviorDaniel K. Stewart · Journal of Advertising · 1974
PR Perspectives for AdvertisersWalter J. Walsh · Journal of Advertising · 1975
Antecedents of True Brand LoyaltyKim, Jooyoung; Morris, Jon D.; Swait, Joffre · Journal of Advertising · 2008
"Regulating Sin" Across CulturesWolburg, Joyce M.; Venger, Olesya · Journal of Advertising · 2009
Repetition Variation Strategies for Narrative AdvertisingChang, Chingching · Journal of Advertising · 2009
Measuring Trust In AdvertisingSoh, Hyeonjin; Reid, Leonard N.; King, Karen Whitehill · Journal of Advertising · 2009
Commercials as Context for Other CommercialsPoncin, Ingrid; Derbaix, Christian · Journal of Advertising · 2009
Long Live Creative Media ChoiceDahlén, Micael; Friberg, Lars; Nilsson, Erik · Journal of Advertising · 2009