Commercials as Context for Other Commercials
- 期刊名称Journal of Advertising
- 作者Poncin, Ingrid; Derbaix, Christian
- 卷第38卷
- 期第3期
- 印刷ISSN0091-3367
- 电子ISSN1557-7805
- 文件大小187.36KB
- 发表时间2009-09
- DOI10.2753/JOA0091-3367380303
- 页码33-50
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