Assessing the Impact of Short-Term Supermarket Strategy Variables
- 期刊名称Journal of Marketing Research
- 作者Wilkinson, J. B.; Mason, J. Barry; Paksoy, Christie H.
- 卷第19卷
- 期第1期
- 印刷ISSN0022-2437
- 电子ISSN1547-7193
- 文件大小1692.61KB
- 发表时间1982-02
- DOI10.1177/002224378201900107
- 页码72-86
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