Using LISREL models with crude rank category measuresPamela Homer; Robert M. O'Brien · 1988

Dimensions of Temperament: Affect Intensity and Consumer LifestylesDavid J. Moore; Pamela M. Homer · 2000

Dimensions of Temperament: Affect Intensity and Consumer LifestylesDavid J. Moore and Pamela M. Homer · Journal of Consumer Psychology · 2000

Bipolar disorder: Dominant or recessive on chromosome 5?Jeanne P. Homer; Pamela L. Flodman; M. Anne Spence · 1997

Physical Attractiveness of the Celebrity Endorser: A Social Adaptation PerspectiveKahle, Lynn R.; Homer, Pamela M. · Journal of Consumer Research · 1985

Physical Attractiveness of the Celebrity Endorser: A Social Adaptation PerspectiveLynn R. Kahle and Pamela M. Homer · Journal of Consumer Research · 1985

The Mediating Role of Attitude toward the Ad: Some Additional EvidenceHomer, Pamela M. · Journal of Marketing Research · 1990

The Mediating Role of Attitude toward the Ad: Some Additional EvidenceHomer, Pamela M. · Journal of Marketing Research · 1990

Advertising and Consumer BehaviorDaniel K. Stewart · Journal of Advertising · 1974

PR Perspectives for AdvertisersWalter J. Walsh · Journal of Advertising · 1975

Antecedents of True Brand LoyaltyKim, Jooyoung; Morris, Jon D.; Swait, Joffre · Journal of Advertising · 2008

"Regulating Sin" Across CulturesWolburg, Joyce M.; Venger, Olesya · Journal of Advertising · 2009

Repetition Variation Strategies for Narrative AdvertisingChang, Chingching · Journal of Advertising · 2009

Measuring Trust In AdvertisingSoh, Hyeonjin; Reid, Leonard N.; King, Karen Whitehill · Journal of Advertising · 2009

Commercials as Context for Other CommercialsPoncin, Ingrid; Derbaix, Christian · Journal of Advertising · 2009

Long Live Creative Media ChoiceDahlén, Micael; Friberg, Lars; Nilsson, Erik · Journal of Advertising · 2009