A Normative Model of Consumer Information Processing
- 期刊名称Marketing Science
- 作者Michael R. Hagerty and David A. Aaker
- 卷第3卷
- 期第3期
- 印刷ISSN0732-2399
- 电子ISSN1526-548X
- 文件大小603.34KB
- 发表时间1984
- DOI10.2307/183993
- 页码227-246
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