Buchbesprechungen
- 作者R. Klußmann
- 卷第64卷
- 期第6期
- 印刷ISSN0946-2716
- 电子ISSN1432-1440
- 文件大小135.03KB
- 发表时间1986-03-17
- DOI10.1007/bf01711934
- 页码269-269
Cultural obstacles to market orientationHarris, Lloyd C. · Journal of Marketing Practice: Applied Marketing Science · 1996
Market segmentationHoek, Janet; Gendall, Philip; Esslemont, Don · Journal of Marketing Practice: Applied Marketing Science · 1996
Small businesses’ motivesCrick, Dave; Chaudhry, Shiv · Journal of Marketing Practice: Applied Marketing Science · 1997
Developments in airline marketing practiceDriver, John C. · Journal of Marketing Practice: Applied Marketing Science · 1999
Stress and consumer behaviorMathur, Anil; Moschis, George P.; Lee, Euehun · Journal of Marketing Practice: Applied Marketing Science · 1999
Critical issues in implementing marketingMeldrum, Mike · Journal of Marketing Practice: Applied Marketing Science · 1996
Chameleons in marketspacePattinson, Hugh; Brown, Linden · Journal of Marketing Practice: Applied Marketing Science · 1996
Harvesting the nettleHopkins, Michael · Journal of Marketing Practice: Applied Marketing Science · 1995