海量图书期刊资源,随时随地畅享阅读乐趣
Using LISREL models with crude rank category measuresPamela Homer; Robert M. O'Brien · 1988
Dimensions of Temperament: Affect Intensity and Consumer LifestylesDavid J. Moore; Pamela M. Homer · 2000
Dimensions of Temperament: Affect Intensity and Consumer LifestylesDavid J. Moore and Pamela M. Homer · Journal of Consumer Psychology · 2000
Bipolar disorder: Dominant or recessive on chromosome 5?Jeanne P. Homer; Pamela L. Flodman; M. Anne Spence · 1997
Physical Attractiveness of the Celebrity Endorser: A Social Adaptation PerspectiveKahle, Lynn R.; Homer, Pamela M. · Journal of Consumer Research · 1985
Physical Attractiveness of the Celebrity Endorser: A Social Adaptation PerspectiveLynn R. Kahle and Pamela M. Homer · Journal of Consumer Research · 1985
The Mediating Role of Attitude toward the Ad: Some Additional EvidenceHomer, Pamela M. · Journal of Marketing Research · 1990
Advertising and Consumer BehaviorDaniel K. Stewart · Journal of Advertising · 1974
PR Perspectives for AdvertisersWalter J. Walsh · Journal of Advertising · 1975
Antecedents of True Brand LoyaltyKim, Jooyoung; Morris, Jon D.; Swait, Joffre · Journal of Advertising · 2008
"Regulating Sin" Across CulturesWolburg, Joyce M.; Venger, Olesya · Journal of Advertising · 2009
Repetition Variation Strategies for Narrative AdvertisingChang, Chingching · Journal of Advertising · 2009
Measuring Trust In AdvertisingSoh, Hyeonjin; Reid, Leonard N.; King, Karen Whitehill · Journal of Advertising · 2009
Commercials as Context for Other CommercialsPoncin, Ingrid; Derbaix, Christian · Journal of Advertising · 2009
Long Live Creative Media ChoiceDahlén, Micael; Friberg, Lars; Nilsson, Erik · Journal of Advertising · 2009