Building Successful Brands: The Strategic Options
- 期刊名称Journal of Consumer Marketing
- 作者Doyle, Peter
- 卷第7卷
- 期第2期
- 印刷ISSN0736-3761
- 文件大小569.87KB
- 发表时间1990-02
- DOI10.1108/eum0000000002572
- 页码5-20
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