海量图书期刊资源,随时随地畅享阅读乐趣
A Forum for Issues in Advertising EducationMaurice Mandell · Journal of Advertising · 1975
FALSE POSITIVE PRENATAL DIAGNOSIS OF GALACTOSEMIASepe, Stephen J; Levy, Harvey L; Mahoney, Maurice J; Mandell, Roseann; Ng, Won G · Pediatric Research · 1977
The New Art of Sellingby Elmer G. LetermanReview by: Maurice I. Mandell · Journal of Marketing · 1960
Book Review: Salesmanship: Principles and Practices of Professional SellingMandell, Maurice I. · Journal of Marketing · 1960
Salesmanship: Principles and Practices of Professional Sellingby Alfred GrossReview by: Maurice I. Mandell · Journal of Marketing · 1960
Mass Media and Mass Communications in Societyby Frederick C. WhitneyReview by: Maurice I. Mandell · Journal of Advertising · 1976
Strategic Advertising Campaignsby Don E. Schultz; Dennis Martin; William P. BrownReview by: Maurice I. Mandell · Journal of Advertising · 1985
Advertising and Consumer BehaviorDaniel K. Stewart · Journal of Advertising · 1974
PR Perspectives for AdvertisersWalter J. Walsh · Journal of Advertising · 1975
Antecedents of True Brand LoyaltyKim, Jooyoung; Morris, Jon D.; Swait, Joffre · Journal of Advertising · 2008
"Regulating Sin" Across CulturesWolburg, Joyce M.; Venger, Olesya · Journal of Advertising · 2009
Repetition Variation Strategies for Narrative AdvertisingChang, Chingching · Journal of Advertising · 2009
Measuring Trust In AdvertisingSoh, Hyeonjin; Reid, Leonard N.; King, Karen Whitehill · Journal of Advertising · 2009
Commercials as Context for Other CommercialsPoncin, Ingrid; Derbaix, Christian · Journal of Advertising · 2009
Long Live Creative Media ChoiceDahlén, Micael; Friberg, Lars; Nilsson, Erik · Journal of Advertising · 2009