海量图书期刊资源,随时随地畅享阅读乐趣
Book Review Section and Communications: A Note From the Book Review EditorLiebrenz, M. · Journal of Macromarketing · 1984
A Note from the Book Review EditorJournal of Macromarketing · 1985
A Note from the Book Review EditorBailey, R. · Review & Expositor · 1987
A Note from the Book Review EditorBailey, R. · Review & Expositor · 1988
A Note from the Book Review Editor2004
A Note from the Book Review EditorDickinson, R. · Journal of Macromarketing · 1994
A Note from the Book Review EditorDholakia, N. · Journal of Macromarketing · 1988
Determinants of the Global Diffusion of B2B E-commerceN. Kshetri; N. Dholakia · 2002
Review EssayDholakia, N. · Journal of Macromarketing · 1984
Reviews and CommunicationsDholakia, N. · Journal of Macromarketing · 1997
Methodological Issues in MacromarketingVenkatesh, A.; Dholakia, N. · Journal of Macromarketing · 1986
Book Review Section and CommunicationsWish, J. R.; Seth, M. A.; Vergow, J.; Dholakia, N. · Journal of Macromarketing · 1983
Book Review SectionDholakia, N. · Journal of Macromarketing · 1982
Book Review Section and CommunicationsWish, J. R.; Dholakia, N. · Journal of Macromarketing · 1983
Book Review Section and CommunicationsDholakia, N. · Journal of Macromarketing · 1987
Brand Yourself a Changemaker!Bandinelli, C.; Arvidsson, A. · Journal of Macromarketing · 2013
Marketing and the New MaterialismScott, K.; Martin, D. M.; Schouten, J. W. · Journal of Macromarketing · 2014
Brands Defined as Semiotic Marketing SystemsConejo, F.; Wooliscroft, B. · Journal of Macromarketing · 2014
Schumpeter--Fifty Years LaterDixon, D. F. · Journal of Macromarketing · 2000
Framework for Analyzing Marketing EthicsLaczniak, G. R. · Journal of Macromarketing · 1983
A General Theory of Marketing EthicsHunt, S. D.; Vitell, S. · Journal of Macromarketing · 1986
Market Responsiveness to Societal InterestsGonzalez-Padron, T. L.; Nason, R. W. · Journal of Macromarketing · 2009
Periodization in Marketing HistoryHollander, S. C. · Journal of Macromarketing · 2005