List 82 General List
- 期刊名称Vernacular Architecture
- 卷第28卷
- 期第1期
- 印刷ISSN0305-5477
- 电子ISSN1749-6292
- 文件大小450.38KB
- 发表时间1997-06
- DOI10.1179/030554797786050374
- 页码164-167
Addendum: Are Supermarket Advertisements Designed to Deceive Consumers?J. Barry Mason, J. B. Wilkinson and J. B. Wilkerson · Journal of Advertising · 1978
Addendum: Are Supermarket Advertisements Designed to Deceive Consumers?Mason, J. Barry; Wilkinson, J. B. · Journal of Advertising · 1978
Subjective Deception and Cue Effects in Food AdvertisementsJ. B. Wilkinson, E. H. Bonfield and J. Barry Mason · Journal of Advertising · 1975
Unavailability and Mispricing: Are Discount Stores Also Offenders?MASON, J. BARRY; WILKINSON, J. B. · Journal of Consumer Affairs · 1981
Estimating Consumer Losses From Unavailable Advertised Grocery SpecialsFERGUSON, CARL E.; MASON, J. BARRY; WILKINSON, J. B. · Journal of Consumer Affairs · 1979
Assessing the Impact of Short-Term Supermarket Strategy VariablesJ. B. Wilkinson, J. Barry Mason and Christie H. Paksoy · Journal of Marketing Research · 1982
SIMULATING FOOD SHOPPERS' ECONOMIC LOSSES AS A RESULT OF SUPERMARKET UNAVAILABILITYCarl E. Ferguson Jr.; J. Barry Mason; J. B. Wilkinson · 1980