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Marketing strategy: An assessment of the state of the field and outlook

Marketing strategy: An assessment of the state of the field and outlook

P. Rajan Varadarajan; Satish Jayachandran

作者P. Rajan Varadarajan; Satish Jayachandran
卷第27卷
期第2期
文件大小2840.86KB
发表时间1999
DOI10.1177/0092070399272002
页码120-143

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