海量图书期刊资源,随时随地畅享阅读乐趣
The Sources of Innovationby Eric von HippelReview by: Paul Israel · Technology and Culture · 1990
Consumer Choice Behaviorby Flemming HansenReview by: Jagdish N. Sheth · The Swedish Journal of Economics · 1973
Consumer Image and Attitudeby John G. MyersReview by: Jagdish N. Sheth · Journal of Marketing Research · 1969
The Foundations of Factor Analysis.by Stanley A. MulaikReview by: Jagdish N. Sheth · Journal of the American Statistical Association · 1975
A Further Step, Though Sometimes Uncertain, Toward Quantifying Buying BehaviorReview by: Jagdish N. Sheth · Journal of Marketing Research · 1972
Purchasing Behavior and Personal Attributesby William F. Massy; Ronald E. Frank; Thomas LodahlReview by: Jagdish N. Sheth · Journal of Marketing Research · 1970
Two New Computerized Multivariate Procedures, One Useful and Well Presented (Though with Excessive Claims); The Other Less soReview by: Jagdish N. Sheth · Journal of Marketing Research · 1974
Product lifecycle management in pharmaceuticalsPrajapati, V.; Dureja, H. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2012
Cultural obstacles to market orientationHarris, Lloyd C. · Journal of Marketing Practice: Applied Marketing Science · 1996
Global medical marketingSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2014
Market segmentationHoek, Janet; Gendall, Philip; Esslemont, Don · Journal of Marketing Practice: Applied Marketing Science · 1996
Small businesses’ motivesCrick, Dave; Chaudhry, Shiv · Journal of Marketing Practice: Applied Marketing Science · 1997
Developments in airline marketing practiceDriver, John C. · Journal of Marketing Practice: Applied Marketing Science · 1999
Heralds of changeSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013
Time marches onSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013