Special Index Issue || Index of Book Reviewers
- 期刊名称Central European History
- 卷第34卷
- 期第5期
- 印刷ISSN0008-9389
- 电子ISSN1569-1616
- 文件大小3804.58KB
- 发表时间2001
- DOI10.2307/4547140
- 页码73-105
Social Marketing: Its Definition and DomainAlan R. Andreasen · Journal of Public Policy & Marketing · 1994
The New Marketing MyopiaSmith, N. Craig; Drumwright, Minette E; Gentile, Mary C · Journal of Public Policy & Marketing · 2010
Stakeholder Marketing 2.0Chakravorti, Bhaskar · Journal of Public Policy & Marketing · 2010
Marketing as Constructive EngagementShultz, Clifford J · Journal of Public Policy & Marketing · 2007
Ethical Challenges of Social MarketingBrenkert, George G. · Journal of Public Policy & Marketing · 2002
Marketing Ethics: Onward toward Greater ExpectationsGene R. Laczniak · Journal of Public Policy & Marketing · 1993
Front MatterJournal of Public Policy & Marketing · 2006
The Same, but DifferentJoel B. Cohen · Journal of Public Policy & Marketing · 2006