海量图书期刊资源,随时随地畅享阅读乐趣
Some Thoughts on the Advertising ProcessBent Stidsen · Journal of Marketing · 1970
To Buy a Fat PigReview by: Patrick J. Robinson and Bent Stidsen · Journal of Marketing · 1968
Application Series || Marketing ScienceBent Stidsen, Kenneth A. Longman, Morris J. Solomon and Roger Alling · Management Science · 1968
Comment…Stidsen, Bent; Goodman, Charles S. · Journal of Marketing · 1979
[Toward a Concept of Domesticated Markets]: CommentBent Stidsen and Charles S. Goodman · Journal of Marketing · 1979
Market segmentation, advertising and the concept of communication systemsBent Stidsen · 1975
Marketing as a Communication System: The Marketing Concept RevisitedStidsen, Bent; Schutte, Thomas F. · Journal of Marketing · 1972
Product lifecycle management in pharmaceuticalsPrajapati, V.; Dureja, H. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2012
Cultural obstacles to market orientationHarris, Lloyd C. · Journal of Marketing Practice: Applied Marketing Science · 1996
Global medical marketingSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2014
Market segmentationHoek, Janet; Gendall, Philip; Esslemont, Don · Journal of Marketing Practice: Applied Marketing Science · 1996
Small businesses’ motivesCrick, Dave; Chaudhry, Shiv · Journal of Marketing Practice: Applied Marketing Science · 1997
Developments in airline marketing practiceDriver, John C. · Journal of Marketing Practice: Applied Marketing Science · 1999
Heralds of changeSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013
Time marches onSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013