Why the Bass Model Fits without Decision VariablesBass, Frank M.; Krishnan, Trichy V.; Jain, Dipak C. · Marketing Science · 1994

Optimal Pricing Strategy for New ProductsTrichy V. Krishnan, Frank M. Bass and Dipak C. Jain · Management Science · 1999

Cultural obstacles to market orientationHarris, Lloyd C. · Journal of Marketing Practice: Applied Marketing Science · 1996

Market segmentationHoek, Janet; Gendall, Philip; Esslemont, Don · Journal of Marketing Practice: Applied Marketing Science · 1996

Small businesses’ motivesCrick, Dave; Chaudhry, Shiv · Journal of Marketing Practice: Applied Marketing Science · 1997

Developments in airline marketing practiceDriver, John C. · Journal of Marketing Practice: Applied Marketing Science · 1999

Stress and consumer behaviorMathur, Anil; Moschis, George P.; Lee, Euehun · Journal of Marketing Practice: Applied Marketing Science · 1999

Critical issues in implementing marketingMeldrum, Mike · Journal of Marketing Practice: Applied Marketing Science · 1996

Chameleons in marketspacePattinson, Hugh; Brown, Linden · Journal of Marketing Practice: Applied Marketing Science · 1996

Harvesting the nettleHopkins, Michael · Journal of Marketing Practice: Applied Marketing Science · 1995