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Market Orientation, Relationship Marketing Orientation, and Business Performance: The Moderating Effects of Economic Ideology and Industry Type

Sin, Leo Y.M.; Tse, Alan C.B.; Yau, Oliver H.M.; Chow, Raymond P.M.; Lee, Jenny S.Y.

期刊名称Journal of International Marketing
作者Sin, Leo Y.M.; Tse, Alan C.B.; Yau, Oliver H.M.; Chow, Raymond P.M.; Lee, Jenny S.Y.
卷第13卷
期第1期
印刷ISSN1069-031X
文件大小95.60KB
发表时间2005-03
DOI10.1509/jimk.13.1.36.58538
页码36-57