Bridging the academic/practitioner divide in marketing
- 期刊名称Marketing Intelligence & Planning
- 作者Cox, Val; D'Auria Stanton, Angela
- 卷第24卷
- 期第3期
- 印刷ISSN0263-4503
- 文件大小83.42KB
- 发表时间2006-04
- DOI10.1108/02634500610665709
- 页码233-244
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