Designing a marketing channel mix
Simons, Luuk P.A.; Bouwman, Harry
- 期刊名称International Journal of Information Technology and Management
- 作者Simons, Luuk P.A.; Bouwman, Harry
- 卷第5卷
- 期第4期
- 印刷ISSN1461-4111
- 电子ISSN1741-5179
- 文件大小565.10KB
- 发表时间2006
- DOI10.1504/ijitm.2006.012037