The relationship between marketing strategies and performance in an economic crisis
- 期刊名称Marketing Intelligence & Planning
- 作者Haluk Köksal, Mehmet; Özgül, Engin
- 卷第25卷
- 期第4期
- 印刷ISSN0263-4503
- 文件大小234.18KB
- 发表时间2007-06-19
- DOI10.1108/02634500710754574
- 页码326-342
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